The name of a magazine forms a brand identity which needs to be instantly recognisable from a glance at the publication. I decided to have the name of the magazine closely linked to the chosen genre of Alternative Music, highlighting the niche content to potential readers. Furthermore, in keeping with magazine conventions, the name needed to be short and memorable. By brainstorming various musical terms as well as words I associate with each genre, I have decided on 'Alt' as the name for the publication. Alt is short and snappy, as well as being pronounceable and closely related to the chosen genre. 'AltRock' was a close contender, however the shorter 'Alt' proved to be more effective.
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