As witnessed in the document above, Wire Magazine features 35 advertisements in total; 30 of these are from third party advertisers, and 5 of these are from Wire Magazine themselves. Both full page and partial adverts are used in the publication, including multiple adverts (generally 3 or 4) featuring on one full page, gaining split revenue from each company.
As a direct result of my primary research, Alt magazine is priced at £3.50 - £1 cheaper than Wire - but still retains 100 pages, meaning that more advertisements will need to be placed into the magazine in order to gain more income.
Using the same Key as above, I have created a flatplan for Alt Magazine, which consists of 45 adverts in total, 10 more than in Wire Magazine.
No comments:
Post a Comment