Due to limitations on SurveyMonkey, I could only include 10 questions within my questionnaire. As I will be producing an audience profile, necessary information such as popular consumer brands within the target audience's age group (16-21 years old). Considering that surveys have a tendency to give closed-ended answers which, whilst offering clear information, can often be restrictive and saturated.
Because of this, I decided to gather a group of 5 friends to have an informal focus group to gather qualitative research regarding which brands they like. The focus group consisted of:
• 2 females aged 16
• 1 female aged 18
• 1 male aged 17
• 1 male aged 21
This gave me an almost complete spectrum of my target audiences age range, with only 19 and 20 year olds not accounted for. Despite this gap, I was pleased with the range I achieved, as well as the level of participation.
I used an online mind map software called 'Coggle', which enabled me to gather the information that I had received during the focus group and sort it into certain categories. I found that the females offered more information regarding fashion, with price being a large consideration, hence the two categories of 'Everyday' and 'Special Occasion'. The males were less enthusiastic about fashion brands, but were more helpful with technology, offering gaming console brands as well as music technology. Both groups gave equal enthusiasm for the food and social network categories, which proved unisexually popular.
